The challenge
Hytera's stature in the tech world necessitated an online brand experience as advanced and innovative as its products. My task was straightforward:
- Transform Hytera’s brand image to resonate more profoundly within the digital space
- Enhance the visibility of Hytera's diverse product range through strategic presentation and positioning
- Amplify Hytera’s digital presence, leveraging SEO-driven content design to climb organic search rankings
- Forge stronger connections with dealers by developing a robust and analytics-driven online engagement platform
- Foster regional resonance while maintaining Hytera's cohesive brand identity through thoughtful content localization strategies
Intuitive product finder
My role
In this critical undertaking, my responsibilities included:
- Leading collaborative workshops to identify impactful design and function enhancements
- Designing, testing, and refining UX prototypes
- Working closely with stakeholders to ensure business objectives were met through design solutions
- Interpreting Hytera’s brand identity into a coherent digital experience
- Directing visual content and photography to enhance user experience
- Crafted compelling digital marketing assets to consolidate Hytera’s brand positioning
The solution
The comprehensive solutions I devised comprised:
- Developed a responsive website that exemplified Hytera’s leadership in technology
- Deployed an intuitive Product Finder to streamline the user's search and comparison of products, aligning with their distinct industry and environmental demands
- Established a Dealer Finder tool to strengthen and quantify user-dealer engagement
- Created a multi-regional content management system that supported the nuanced delivery of content within the framework of Hytera’s brand
Content design to improve organic search
Product photography art direction
Highly optimised for mobile
The results
The initiatives led to significant and measurable successes:
- Organic search growth by 176%, enhancing the website's visibility
- Achieved top organic search ranking for 'DMR Radios', solidifying a strong market presence
- Traffic to dealer websites increased by 270%, bolstering B2B sales funnels
- Launched 14 localised websites, each customized for regional market demands, demonstrating a strategic global user experience
- Inquiries for dealer locations surged by 350%, indicating heightened user engagement
- Traffic to dealer websites post-enhancements rose by 110%, reflecting increased dealer prominence and user interest
- Monthly lead generation saw a 12x increase, signifying a substantial rise in business opportunities and market interest in Hytera's products
