The challenge
My endeavour was to deeply understand and ingeniously address the unique requirements of diverse users touched by diabetes. I was tasked with crafting an online experience that not only surpassed user expectations but also complied scrupulously with the exacting healthcare regulations across multiple European regions.
Challenges encompassed:
- Deciphering the nuanced needs of individuals with diabetes and their support circles
- Shaping compliant, yet intuitively accessible design strategies
- Cultivating a language and visual framework that advanced Animas Corporation's brand prestige and its product's perceived value
My role
As a guiding force in this project, I led the vision for a digital ecosystem that was both insightful and regulatory-conscious. My purview spanned:
- Unearthing deep user insights via comprehensive research
- Developing detailed user personas to underpin design empathy and precision
- Charting user journeys reflective of real-world challenges and triumphs in diabetes management
- Orchestrating sessions that melded creative ideation with tangible wireframing
- Conveying UX/UI designs that resonated authentically with our audience and withstood rigorous validation
- Piecing together interactive prototypes for in-depth usability assessments
- Fostering a collaborative dynamic with project stakeholders
- Upholding the integrity of the Animas brand within the digital designs
- Architecting content structures that preserved a uniform experience across all regional platforms
- Diligently adhering to healthcare compliance and security benchmarks
- Tailoring experiences for users encountering diabetes-related complications, ensuring inclusivity and ease of use
The solution
My solution centred around a deep-dive into user-centric design philosophy, informed by solid research and visionary design thinking.
It was imperative to absorb the vernacular and behavioural nuances associated with type 1 diabetes management. My strategy delivered an informed and supportive user journey that was considerate of the varying stages of user awareness and need.
Central to the solution was a seamless digitisation of the ordering system. By harmonising the online store with Animas' internal mechanisms, the ordering process was transformed into a frictionless experience for users.
I upheld a design narrative that was not only true to the Animas brand but also exuded elegance and accessibility—ensuring resonance with both caregivers and those newly navigating life with diabetes. The culmination of this approach was the triumphant launch of refined websites that delivered on promise and expectation.
The results
The adoption of a user-centred design ethos yielded transformative results:
- User engagement intensified, evidenced by a 175% leap in site engagement—testament to a more compelling user journey
- The bounce rate plummeted by 40%, underscoring the content's alignment with user intent
- Sales enquiries climbed by 25%, showcasing the platform's enhanced capability to engage and convert
- Content management synergy across Europe brought significant improvements in key marketing measures
- User engagement rates ascended, securing a competitive advantage in the diabetes care market
- The project underlined Animas' commitment to providing accessible, informative, and highly functional digital experiences, catering to a broad user demographic
- The initiative reinforced Animas' devotion to superior UX and accessibility, augmenting the company's digital stature within the healthcare sphere
